Little Fox is a small sushi restaurant in the heart of Tokyo, Japan. The idea for the restaurant was that it was hidden in plain sight but leaving a trail of breadcrumbs for it to be discovered.
I was responsible for the brand design and elements, including,
- Branding
- Digital assets
- Social assets
- Packaging
- Illustrations
In Japanese folklore some speak of kitsune employing this ability to trick others – as foxes in folklore often do – other stories portray them as faithful guardians, friends.
Using the idea of the kitsune I created the branding material for the restaurant.
The fun aspect about Little Fox is that the posters and material were hints to the restaurant location so customers would have to hunt down the restaurant to have a meal.
